Developing New Leads and Prospects With Twitter Ads

Twitter rolled out a lead-generation advertising service in 2013. When they did, Internet marketers and brick-and-mortar businesses with a social media presence were ecstatic. They finally had a vehicle on the second-largest social network that gave them a wealth of information about Twitter users who responded to these lead-gen ads.

Then, in December of 2016, Twitter began phasing out the lead-generation ad format. The previous system allowed you to request people's names, email addresses and Twitter handles if your advertisement showed up in their news feeds. Twitter launched this type of transparent demographic advertising system as a way to compete with Facebook ads.

However, due to pressure from users about privacy concerns, Twitter did the right thing. They gave their constituents what they wanted, less access to sensitive information such as ZIP codes, country of residence, job title and phone numbers. Does this mean that using the current Twitter ad platform to generate leads is now a waste of time? Nothing could be further from the truth.

How to Use the New Twitter Ads to Generate Leads

With the new ad platform, you have 3 different types of ads you can use in one way or another to find new prospects.

Promoted tweets - You pay for your tweets to be displayed to people that are not already following you.
Promoted accounts - Your account is promoted to targeted Twitter users.
Promoted trends - You pay to promote a hashtag.
You can form a Twitter ad campaign that uses any, some, or all of the 3 ad types. The different types of campaigns are as follows.

Tweet engagements - your campaign focuses on building conversations and engagement about your business.
Followers - If you want to build your list of followers, this is the campaign to use.
Awareness - You pay for impressions here, rather than actions.
Video views - This campaign is pretty self-explanatory. It works to improve the number of views your videos get.
Website clicks or conversions - If you have a great landing page to build your email list or prospect pool, this is the campaign you want to focus on. This campaign type includes a Website Card, which lets viewers see a preview of your site inside your tweet, without having to leave Twitter.
App installs or re-engagements - This gets people to download your application, and also reaches out to those who have already downloaded your app, but haven't used it in a while.
As you can see, the many aspects of the new Twitter ad system can be used a number of ways to generate leads. While the lead-generation ad campaign has been removed from Twitter, constructing a campaign focusing on website clicks or conversions can be used instead, to generate leads by sending Twitter users to your opt-in page.

If you focus on increasing the number of views a video gets, use that video to offer a free opt-in bribe or gift in exchange for joining your newsletter. An app install campaign can likewise build your prospect pool, as long as your app provides some value for the end user. Likewise, using a Twitter ad campaign to boost the number of followers you have expands your reach, and the more people you interact with, the more leads you can generate.

Article Source: http://EzineArticles.com/9811623

Why Twitter Ads Boost Business & How to Create Them

An Insider's Guide to Increasing followers, gaining website traffic, and much more with Twitter advertising

Last week we showed you all the basic elements of setting up and using Twitter.

Now that we've looked at how you can market locally with hashtags and how to set up your profile and start tweeting, we're going to review how you make use of the paid side of Twitter to help grow your business online.

Why use Twitter Advertising?

Twitter ads are a great way to really expand your business reach and get your content in front of your ideal target market.

Twitter has enticed business owners into taking the plunge by making their platform one of the best of the majors when it comes to targeting the right users.

There was a time when Twitter offered much better organic reach as most social media giants have.

They did this to gain market advantage; however, once their user base was established, they monetised their platform by restricting the organic reach, forcing users to make use of their paid option.

So by selected the right interests, key phrases, and demographics you have a very low-cost per click method of reaching qualified leads.

How to Set Up Twitter Advertising

Let's run through the steps in setting up an ad on Twitter.

First post and schedule your regular tweets and then begin your campaign creation after since your tweets are what you'll be using in the promotional campaign.

After logging in Twitter click on your profile photo and:

1. Select Twitter Ads

2. At the top right you can see where it says Create Campaign

3. Select Create Campaign

4. Now you can pick which kind of paid campaign you'd like to try.

5. If you're building up your Twitter account try the Followers campaign type.

If you're looking to drive people towards your site and you have the content to reflect that then select Website clicks or conversions.

6. There are other options for more advanced users such as video promotion and app promotion but we're going to stick with the most used options noted above.

7. Once you've made your selection, you'll see your campaign budget information.

8. Pay close attention to this. Twitter (like most social giants) tends to assume we all have money to burn and will have some big numbers pre-filled. I believe the current pre-filled number is a daily budget of $127.50.

Set yours to something much lower while you test Twitter Ads out. I suggest $5 a day and a total budget of $25 for a one work-week campaign.

9. Next select your Date Range. Twitter tends to auto-populate this with about a month timeline. For your first trial let's stick with a 5-day work week as noted above.

10. After you click through you'll get to select your "creatives". These are the tweets you've posted that will be used for your campaign.

11. Select the tweets you posted with the intent of either driving users towards content or your website.

12. Now you get to set up the targeting.

13. When targeting get as specific as you can with what you want in your preferred audience. As stated in point 12, you should select targeting parameters that align with the original intention of your tweet.

14. Pick locations where you know your content will resonate with users. If you deal locally then promote locally.

15. Pick the gender of the preferred audience for your campaign.

16. In the bottom field, you want to spend most of your time.

Pick interests and key phrases that best identify your preferred audience.

If your business sells doorknobs then type in doorknobs to start your search. Find interests related to doors. Select any key phrase you know to be relevant to your content on Twitter regarding the sale of doorknobs.

17. You want to align your audience target with your actual target for the content. If your tweets direct back to your site then be general about your business. Ads targeting a blog or video should be targeted at users who have expressed interest in that precise niche.To continue with our established analogy this could mean targeting users interested in brass door handles because you have content you're promoting that is specifically about brass door handles.

18. Now click next and you'll be taken to your ad group bid. If running a lot of ad groups with separate purposes you can set new ad group budget totals here. For now you can leave this as is.

The second option for target bid vs. automatic bid is more advanced and doesn't really factor into the success much. Leaving it as Automatic bid is fine.

19. Now click next and you're ready to launch!

Use Your Twitter Advertising Metrics for Future Campaigns

Once the campaign has completed its run you can review the performance in this same Twitter ads section.

Look at Impressions but more so Clicks and your Cost Per Click. With Twitter it's normally very low compared to other services.

Article Source: http://EzineArticles.com/9756822

5 Simple Steps To Earn Money From Internet As An Affiliate Marketer

The online industry is growing every passing day. The proof is - there are many options to earn money from internet. Affiliate marketing is one of them and it is currently selling like a hot cake! There are two possible reasons behind its immense popularity and demand. Firstly, the process involved is very simple and easy to follow. Secondly, it commands a very little investment and offers a steady source of income.

When it comes to the process involved, it comprises of three things - seller, middle man and customer. The internet marketer basically plays the role of the middleman. The marketer promotes products of the seller and earns a certain amount of commission every time a customer purchase's the said product.

Remember - as an affiliate, you are expected to generate sales through different promotional tools. Therefore, you are expected to take appropriate measures which in turn can enhance your earnings. Following are the 4 simple steps that can help you in this regard.

Choose Your Niche Wisely

Make sure to choose the niche/topic that you are passionate about. It will help you in your work if you select a particular area that interests you. If needed, you may take help of search engines or online forums. It helps in identifying products or services that are in great demand now. Whatever niche you choose, always stick to it. It is advisable that you don't jump from one niche/topic to another. For, it has chances of destroying the trust of your customers.

Select Products With A Thorough Investigation

As a part of investigation, try to judge the marketability and profitability of the products you choose. Fortunately, there are several affiliate marketing networks such as Commission Junction that is very helpful. These websites have a marketplace wherein you can find innumerable number of products. The best part - registration to these sites is absolutely free of cost. On completion of registration, you are provided with an affiliate ID and a special affiliate link. Every time a customer clicks the link and buys a product, your account gets credited with the commission.

Make A Blog or Website To Reach Your Audience

Having a blog or website of your own allows you to reach your target audiences in quick time. In addition, it permits you to place your affiliate links according to your convenience. Instead of registering with free web hosting service provider, it is better to opt for reputable companies like Host Monster or GoDaddy. This way, your objective to earn money from internet becomes smoother and easy.

Create Quality Content

Your website or blog may contain the slickest web features. However, it has no relevance when it comes to driving traffic. Instead, it will all depend on quality of content you provide. In order to attract customers and convert the clicks into sales, it is very important you keep all promotional matter very alluring. If time does not permit you to write such content, you may get it written by someone else.

Drive Quality Traffic To Your Blog or Website

If you wish to earn money from internet with affiliate marketing, you need to drive website traffic. For this purpose, you may utilize suitable methods like E-mail marketing, Classified Ads, Paid Advertisement and Article marketing. This is very important when you choose programs like Amazon Affiliate Marketing. More traffic means more visitors, more sales and more commission!

Article Source: http://EzineArticles.com/9499189

[Video] Affiliate Marketing For Beginners **BASICS** 3 Step Tutorial

Online Affiliate Marketing, What Is It?

If you are an internet marketer, then you are probably familiar with the term "affiliate marketing". However, there are a lot of people who don't know what it is, so we'll break it down. Affiliate marketing is a virtually risk-free internet based business that is comprised of a merchant and an affiliate in which both parties are able to benefit from each other. Through affiliate marketing, the merchant allows the affiliate to market his or her products in exchange for a commission. The merchant grants the affiliate permission to use tools such as personal websites and email marketing to promote those products. Basically, it is when you sell other people's products online in exchange for a commission on each sale. All sales are tracked by links provided by an affiliate network. You use those links to refer customers to the merchant's product website. Once a sale made by you is confirmed by the affiliate network, you may then receive a commission check. Commission can either be a fixed dollar amount per sale or it can be a percentage of the sale amount. Generally, each sale will have a one time commission pay out, however there are some products, such as membership sites, that have reoccurring monthly payments on each sale.

Affiliate marketing is a great business model for someone who is just starting out because it is so simple and requires little to no effort for the affiliate. The best part about being an affiliate is that you don't have to deal with all the usual business concerns like customer service issues, getting orders in on time and maintaining inventory. All of that is left to the merchant to handle and frees you up to do other things. All you really need to focus on is marketing that product. In addition to not having to deal with all the headaches of a traditional business, you also don't have all the risks. You don't have to take out a hug loan to pay for expenses and jeopardize your credit by your inability to pay it back. No need to quit your job or worry about paying rent since everything is online. You can generate full time income without the full time hours. And because there are billions of people online everyday, you have the potential to reach people from all over the world, making your profit earnings limitless. This makes for a great business opportunity.

FINDING THE PRODUCTS TO PROMOTE...

Clicksure and ClickBank are popular sites that most people use to find products. These are called affiliate network sites. These sites bring together a large network of affiliates and merchants with products or services they would like to sell. The affiliate network acts as a middle man between the two parties. They provide tracking links, reporting tools and payment processing for the merchants and affiliates. Through these networks, you can find hundreds of products on almost any niche available. A lot of them have affiliate programs you can do directly through their website, rather than referring to a third party network.

No matter what your niche or what network you choose, the opportunities to make money online are endless. There are hundreds of resources available to you if you genuinely want to learn and become successful. Many websites are dedicated to training and helping people like yourself succeed in their online endeavors. If you're looking to make some extra money online, online affiliate marketing is one way to do so, among many other options. It's a great source of income that you can generate from a part time basis and takes little effort to do. If you decide to use this business model for the first time, be sure to refer back to the many available sites online to learn everything you need to know to be successful.


Article Source: http://EzineArticles.com/8228423

[Video] What is Affiliate Marketing And How Can You Leverage It