What are RSS Feeds?

Keeping track of interesting blogs nowadays is becoming increasingly time-consuming because blogs are becoming more numerous in numbers as blogging is rising in popularity. To check out every favorite blog on a daily basis, in a bid to search out for new content, is a task that involves more time than an average 'blogger' is willing to give. Hence, the use of Really Simple Syndication ('RSS') as the solution to this problem.

'RSS' feeds are small 'XML' files containing a headline, date or time, description and link to contents published on a blog. They give an update on the newest information or post(s) that have been added on a blog to a subscriber when they are used along with a feed reader or news 'aggregator'.

These XML files format was developed in different versions with each of them having a different meaning. The term 'RSS' can stand for Really Simple Syndication, 'RDF' site summary or Rich Site Summary depending on the version used.

All the versions provide a summary of information. In other words they perform the same function. The highlight of the post on a blog is sent to subscribers at the instance when they are published. With this the user does not need to visit the sites for updates.

To receive a feed the user must have a feed reader. This reader is also called a news 'aggregator'. This might be a web-based service, a software or extension built into a browser. The XML codes are then translated into readable information by the 'aggregator'. All that the user does is to click on the 'update' button on the feed reader and all the sites he has subscribed to will be searched for new post or contents.

Because it serves as a tool for the audiences to a site to keep abreast of latest information on their favorite blogs, 'RSS' feed greatly increases the traffic to blogs. It is also a way to get update on favourite blogs easily. A subscriber will tend to be involved more with a blog than a site because of the ease in accessing information on blogs. The software also makes it easier to add a link to ones site to another blog.

Article Source: https://ezinearticles.com/?What-are-RSS-Feeds?&id=4205486

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Step by Step to Advertise on Facebook

How to advertise on Facebook?

Digital entrepreneurship and the growth of new types of consumers have made possible many ways to acquire income online. One of these ways is through Facebook Ads, an important platform for anyone who wants to work with advertising and affiliate programs.
However, unlike many people think, working with the internet requires planning and know-how. So, know more about Facebook Ads.

What are ads on Facebook?

Probably at some point in your browsing through Facebook, you've already seen ads on the screen. These ads are products of the Facebook Ads tool and great way to advertise and invest in marketing.

Facebook Ads makes it possible to advertise ads within the social network platform itself. In addition, Facebook provides several tools for building more effective campaigns.

Ads on Facebook can be targeted according to the user's profile, personal preferences, location, gender, and more. Making it possible for the advertisement to meet the right target audience and potential customers, making it possible to purchase.

Initial Strategies for Using Facebook Ads.

For those who are starting this business, it is important to follow some basic strategies to enable increased sales of their products. Among them, the following stand out:

1. Medium / Low Ticket Products.

Because Facebook is a platform whose main focus is not sales, no one will turn to the social network to buy a specific product. Therefore, purchases made by Facebook occur instantly and impulsively.

For this to occur, it is recommended to offer low ticket products, so that the consumer decides to buy quickly.

2. Include link to sales pages.

An important way to make sales by Facebook Ads more effective is to include the link to the sales page in the ad. By clicking on the advertisement for more information, the consumer will automatically be sent to the sales page, encouraging it.

3. Segmentation of advertising.

An important factor when advertising on Facebook is ensuring that advertising reaches the target audience. Facebook ads offer tools that allow you to target the ad according to demographics, interests, and consumer behaviours.

4. Ad test.

As much as you already have a good campaign, it's important to choose different different types and formats of low-budget ads and test their reach and functionality. According to the results obtained, it is possible to predict and efficiency of the investment and gradually increase it.

5. Pixel optimization.

One of the functions that the pixel has inside the Facebook Ads tool is to perfect your ad for conversions. For example, the pixel code will tell Facebook which people are most likely to access the site's purchase page, forwarding the ad to those people.

6. Wait for results.

The advertiser should keep in mind that even if there is a possibility of same-day purchases, the ads take time to reach good reach, so you have to be patient and wait for the good results.

The possibility of same day sales

As already said, Facebook is a lot of high-reach platform. It is estimated that 95% of its users connect to the network every day. Within that number, half stays for more than half the day online. That means a lot of exposure time to ads.

So if you use the right strategies for targeting and optimizing your ads, you may have a good number of sales in addition to the ad's publication. However, to make this reality feasible, it is necessary to invest in segmentation, increasing the number of sales per click.

How to choose products to advertise on Facebook

It is very common to find digital products for sale on Facebook, however it is not a rule. What are digital products? They are those who are not physically present, and whose goal is to convey some knowledge or solution to the client.

Examples of digital products include online courses, eBooks, webnarios, lectures, seminars, etc. To find good products for advertising on Facebook, whether digital or not, it is recommended to access platforms for affiliate programs and find a good product in the available catalogs.

Advertising concepts on Facebook Ads.

There are several very effective ways to advertise on Facebook. The form of advertising makes all the difference in the moment of reaching the consumer and the realization of the sale.

• Make a targeted ad: The more specific, the more interested people will access the ad. Decreasing the number of clicks by curious, and increasing the number of clicks by people really interested in the product.

• Indicate scarcity and be objective: In the case of selling services, such as online courses or lectures, phrases that indicate the shortage and need for immediate purchase have a lot of effect, for example "run, limited vacancies" and sentences of the type.

Be objective and go straight to the proposal of what your product offers, maximizing the possibilities of purchase by people really interested.

• Enter testimonials that simulate conversations. This type of ad format arouses the consumer's curiosity to read completely, absorbing the entire message in the ad.

So if you want to invest in Facebook ads, know that by applying the right strategies and techniques, it becomes a powerful tool for marketing and advertising your business.

Knowing how to advertise on Facebook, for a digital marketing professional or companies interested in getting a good exposure in the most important social network of the moment, has been a constant concern.

Ads on Facebook or Facebook Ads, as they are also known, are a very high-conversion channel, when used with the proper Facebook Marketing techniques.

Maybe the question is not how to advertise on Facebook, but rather, why advertise on Facebook. The answer is very simple: Because it is undoubtedly one of the largest digital channels today and has been incorporated into the daily lives of people, especially Brazilians. Therefore, advertising on Facebook, should be part of any digital marketing campaign.

Article Source: http://EzineArticles.com/9789489

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[Video] 5 Benefits Video Marketing Can be used to Sky Rocket Revenue

CLICK Here 4 FREE eBook 
4 Ways to Bulletproof Video Marketing 

>>>>> http://simple-digitalmarketing.co.uk

For those of you would prefer to read the Blog Post, here it is : 

Are you struggling to produce enough engaging content for your potential buyers to enquire on your website? or boost your Marketing Content search rankings on Google to get you noticed?

There's nothing more frustrating than having a great product or service but not enough traffic or engaging content to persuade your potential customer to click over to your website.

So I'll show you 5 Benefits Video Marketing can make to your Google rankings, engage your potential customers with your content and literally sky rocket Revenue!

Keep reading and at some point I will include a top tip to boost conversions!

Video Marketing Benefits #1 Video improves search rankings for Page 1 of Google

Did you know upto 80% of all web traffic now comes from Video Marketing (CISO)? Google owns Youtube therefore loves engaging content more likely to keep your audience glued to a punchy Video than reading monotone text or looking at bland images. With a bit of SEO juice which targets a Keyword your audience is searching for, your Video will rank well in search results. Simply answer your audience's questions in an engaging video and you will soon have more enquiries on your website.

Video Marketing Benefits #2 Video encourages user sharing

If you create engaging Video Marketing content, users are more likely to comment, like and share your videos. This 
is extremely simple to do with a few clicks of a mouse suddenly you have a new audience member, ready to promote your products and services on your behalf. It's possible for one video to go viral reaching 10's of thousands of potential customers.

Video Marketing Benefits #3 Video offers helpful information

An explainer or How-to-Do style of video can deliver a step-by-step guide to potential customers eagerly searching for an explanation of a product that is difficult to use. You will build trust with your audience, they will like your engaging content and are more likely to click over to your website and buy :)

Video Marketing Benefits #4 Video are clever calls to action 

Simply by placing a specific, strong Call To Action at the end, middle and or beginning of your 1 minute Video, it can sky rocket revenue. If the content is engaging enough and satisfies your audiences interest in your product or service, then a simple CTA can produce a steady flow of new customers and revenue! (Top Tip! include a discount offer and your new customer will be clicking over to your website in no time at all!)

Video Marketing Benefits #5 Video Increase Your Bottom Line 

Gone are the days where you have a long winded, wordy sales page on your website to entice your new customer. Having a video on your landing page with a simple sales message can increase conversions by up to 80%. Customers on average spend 6 times more on pages with video than without. Video Marketing was named as the best ROI for 52% of Marketing professionals.

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CLICK Here for your FREE eBook 4 Ways to Bulletproof Video Marketing >>>>> http://simple-digitalmarketing.co.uk

What is a Click Funnel? And Why You Need to Implement it Today!

Did you know the digital advertising industry is worth more than $192 billion?

Do you want to increase your sales but are wondering what is a click funnel? Not to worry! In this article, we’ll go over what it is and how it could help.

Want to learn more? Keep reading to find out.

What is a Click Funnel?

Clickfunnels is an online sales funnel builder. It helps businesses sell, market, and deliver their products online.

This tool helps simplify the online marketing of products and services. Users have funnel options pre-built for a specific service or product.

You can use it to build webinars, landing pages, and membership sites. Clickfunnels incorporates elements needed for a functional sales funnel.

You’ll have a unified and comprehensive package. Many people choose between Clickfunnels vs Leadpages.

How Does It Work?

Clickfunnels allows users to use a bunch of pre-built sale funnels. They choose the one that matches their business needs. Clickfunnels saves you time and speeds up the sales funnel setup.

When you’ve selected your funnel, you’ll need to choose a template. You have a variety to choose from and proven to work. With a bunch of templates to use, you don’t have to worry about a testing phase.

It’s a user-friendly interface. You can integrate clocks, videos, and animation to your templates. You can perform your A/B testing to see what works and what doesn’t work. You don’t have to deal with a learning curve.

Clickfunnels has a staff ready to answer any of your questions. They also have a Facebook group you can join for more support.

When you launch a funnel, you should consider getting a domain name. Clickfunnels will buy your first domain name for free. They will set up SSL as well.

You also can try out a 14-day free trial if you’re interested. Clickfunnels has two different subscription levels. You can choose the standard plan or an upgraded plan. The upgraded plan includes features like Actionetics and Backpack.

Clickfunnels Benefits

The software is well-designed for building sales and marketing funnels. The editor is simple to use and flexible. Clickfunnels integrates with popular payment providers and significant email providers.

For different funnels, you have attractive looking templates to choose from. The software gets better after new updates. You can share your funnels and earn affiliate commissions.

How Do People Use Clickfunnels?

People use Clickfunnels to create standard sale funnels. They also use it to generate opt-in funnels. This will help you get new leads and grow your email list.

Build webinar funnels as well. This helps you sell your services and products while growing your brand.

You can also use Clickfunnels to make membership sites. You can keep your premium content accessible for your subscribers only.

Article Source: https://www.articlecity.com/blog/what-is-a-click-funnel-and-why-you-need-to-implement-it-today/

[Video] What is a Sales Funnel? And How To Create One that Actually Makes Money

Stick the Landing: How to Design an Effective Landing Page

Tips For a Great Landing Page Design

It’s not that difficult to make an optimized landing page with a high conversion rate. You just have to implement some of the following strategies:

1. Make It Mobile-Friendly

More than half of all internet activity comes from mobile phones. This means that people are consuming media, entertainment, information and news using their Android or Apple smartphones.

If your landing page is not responsive and mobile-friendly, you are losing money with each visitor who lands on your page. It’s paramount to work with a web designer to optimize your landing pages and make them snappy, attractive and easy-to-use on mobile devices.

2. Stick to a Minimalist Design

Overly-cluttered landing pages are not attractive and they tend to confuse the reader.

It’s important to have a few pieces of text to showcase your products/services/skills and the benefits the visitor gets if he works with you. However, don’t try to add too much text or visual elements that distract the internet user from the most important element – the call-to-action button.

Experts in landing pages use a big font, plenty of white space to make the CTA visible and simplistic imagery. A discreet background image that goes well with your landing page can make a big difference in increasing conversion rates, so use one wisely.

3. Implement the CTA Properly

The CTA (call-to-action) button is probably the most important element when it comes to landing page design.

That’s because it helps readers take action and makes them do one of the things you want them to do – request more information, complete a form, request a demo or a quote, etc. A good call-to-action button also encourages visitors to pay for some of the products or services you provide.

Specialists say that this button should be always visible on the page. Your landing page should be short-form so that visitors don’t have to scroll to find the CTA button. If you go for long-form pages, use a floating button that is always visible and can be clicked at any time.

Your CTA button should also contain just one or two words and have an eye-catching color. Most website owners use colors such as orange or blue since these tend to attract the most attention.

Lastly, make sure that your landing page doesn’t give the user more than one option. In other words, it’s not a good idea to have multiple CTA buttons because this creates confusion and the visitor might simply leave the page.

4. Do A/B Testing

A/B testing is a valuable tool and quite easy to use. It refers to the idea of testing 2 variants of the same element to see which one performs better.

For example, you can create 2 headings for your landing page. You run the landing page for 7 days using the “A” heading and 7 days using the “B” heading. If the B heading got more hits, it’s more efficient and you should stick with it.

This process goes for almost every element of your landing page. Create 2 versions for your CTA, your buttons, trust signals, images, etc. Test them separately and see which one stands out from the crowd.

Although this can be a time-consuming process, it’s time spent on improving the quality of your landing page, so it’s totally worth it! Having a more optimized landing page can translate into a greater conversion rate and more profits.

5. Embed Videos

As mentioned at the beginning of this article, video content works great with landing pages.

People are increasingly likely to consume video content, instead of simply reading a piece of text. It’s easier and also helps the visitor know more about you and your brand in a shorter amount of time.

Therefore, if you film yourself talking about your mission, the company you own, the products you sell and the values you believe in, chances are that people would want to do business with you. The video can be hosted on YouTube or another video-sharing website and it should be free to watch.

With that being said, make sure that the video doesn’t start as soon as visitors have landed on your page. This can be annoying for some people. Give them a chance to manually start the video if they want to know you better.

6. Add Trust Signals

This is another common tactic used by professional marketers.

Trust signals consist of elements that showcase your reputation, professionalism, and authorities. For example, you can display a band with the logos of companies you have worked with in the past. This makes the visitor think that you are trustworthy.

You can also post a series of testimonials from the CEOs of companies you have worked with in the past. Obtaining praise from high-value business owners will make your visitors think you’re an authority in the field and they are more likely to do business with you.

Article Source: https://www.articlecity.com/blog/stick-the-landing-how-to-design-an-effective-landing-page/

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