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4 Ways to Bulletproof Video Marketing
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For those of you would prefer to read the Blog Post, here it is :
Are you struggling to produce enough engaging content for your potential buyers to enquire on your website? or boost your Marketing Content search rankings on Google to get you noticed?
There's nothing more frustrating than having a great product or service but not enough traffic or engaging content to persuade your potential customer to click over to your website.
So I'll show you 5 Benefits Video Marketing can make to your Google rankings, engage your potential customers with your content and literally sky rocket Revenue!
Keep reading and at some point I will include a top tip to boost conversions!
Video Marketing Benefits #1 Video improves search rankings for Page 1 of Google
Did you know upto 80% of all web traffic now comes from Video Marketing (CISO)? Google owns Youtube therefore loves engaging content more likely to keep your audience glued to a punchy Video than reading monotone text or looking at bland images. With a bit of SEO juice which targets a Keyword your audience is searching for, your Video will rank well in search results. Simply answer your audience's questions in an engaging video and you will soon have more enquiries on your website.
Video Marketing Benefits #2 Video encourages user sharing
If you create engaging Video Marketing content, users are more likely to comment, like and share your videos. This
is extremely simple to do with a few clicks of a mouse suddenly you have a new audience member, ready to promote your products and services on your behalf. It's possible for one video to go viral reaching 10's of thousands of potential customers.
Video Marketing Benefits #3 Video offers helpful information
An explainer or How-to-Do style of video can deliver a step-by-step guide to potential customers eagerly searching for an explanation of a product that is difficult to use. You will build trust with your audience, they will like your engaging content and are more likely to click over to your website and buy :)
Video Marketing Benefits #4 Video are clever calls to action
Simply by placing a specific, strong Call To Action at the end, middle and or beginning of your 1 minute Video, it can sky rocket revenue. If the content is engaging enough and satisfies your audiences interest in your product or service, then a simple CTA can produce a steady flow of new customers and revenue! (Top Tip! include a discount offer and your new customer will be clicking over to your website in no time at all!)
Video Marketing Benefits #5 Video Increase Your Bottom Line
Gone are the days where you have a long winded, wordy sales page on your website to entice your new customer. Having a video on your landing page with a simple sales message can increase conversions by up to 80%. Customers on average spend 6 times more on pages with video than without. Video Marketing was named as the best ROI for 52% of Marketing professionals.
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